BIHROD was founded in 2023 with a clear mission: to showcase our expertise in sneaker design and craftsmanship, seamlessly blending it with the aesthetics of streetwear.
Designed in Portugal from its headquarters in Oporto, exclusively covering Men´s collections, the label´s born from a passion for footwear — a passion intricately woven into the expertise of the founders, who have dedicated their craft to the art of sneaker creation.
At the heart of our brand lies an unwavering commitment to detailing and high-end quality, ensuring we stand out in the fashion landscape.
Established in Europe, we are poised for growth as we set our sights on the international arena.
Launched in 2024
The Persy Story
The name "Persy" pays tribute to "Persistency" and reflects the resilient spirit of Bihrod owners. After facing challenges that led to the dissolution of their previous brand, the founders launched Bihrod as a new beginning. In honor of their perseverance, they chose the name Persy to symbolize their unwavering determination to succeed in the fashion industry.
Emerging from the vibrant culture of streetwear and skate culture, each Persy sneaker showcases intricate details and innovative material combinations, highlighting their commitment to craftsmanship and a desire to make a significant impact in the market.